Investors Are Salivating Over Zuckerberg’s Plans For Search. Here’s Why

TechCrunch

Facebook’s share price has rocketed up from $19.46 to $22.00 since Mark Zuckerberg talked at TechCrunch Disrupt Tuesday, and numerous sources in the investment community tell us it was his declaration that Facebook will tackle search that excited them most. Rather than incremental increases in revenue that better ad units could bring, the prospect of the social network taking on a whole new business offers an upside worth betting on.

But what would Facebook search look like? Not a straight-up, standalone search engine say experts and a Facebook employee. But that doesn’t mean Facebook’s double-down on search won’t threaten the mighty Google.

Here’s Zuckerberg’s entire discussion of search from his Disrupt talk.

Search is interesting. We do on the order of 1 billion queries a day and we’re basically not even trying. Today with search the vast majority of it is people trying to find people, but there’s also a…

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